The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Count On: Sloth
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London
Client: Skittles Category: Television / Short Form - Single
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney
Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London
Client: The National Lottery Category: Television / Short Form - Single
Apple Banana
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Television / Short Form - Single
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client: Squarespace Category: Television / Short Form - Single
Razor
Agency: lg2 / Quebec City
Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Single
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client: KFC Category: Television / Short Form - Single
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: Bud Light Category: Television / Short Form - Single
Award:
2018 Film Gold Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Annual ID:
OS_FI18001G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18002G
Award:
2018 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Annual ID:
OS_FI18003S
Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Count On: Sloth
Category:
Television / Short Form - Single
Annual ID:
OS_FI18004S
Award:
2018 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18005B
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Outsider / London + The Mill / London
Client:
Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18052M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + biscuit filmworks / Los Angeles
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Annual ID:
OS_FI18053M
Award:
2018 Film Merit Award
Agency:
BMF / Sydney + The Sweet Shop / Sydney
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Annual ID:
OS_FI18054M
Award:
2018 Film Merit Award
Agency:
dummy. / Venice + The Outsider / London + AMV BBDO / London
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Annual ID:
OS_FI18055M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Annual ID:
OS_FI18056M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Apple Banana
Category:
Television / Short Form - Single
Annual ID:
OS_FI18057M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Calling JohnMalkovich.com
Category:
Television / Short Form - Single
Annual ID:
OS_FI18058M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client:
Squarespace
Title:
Who is John Malkovich
Category:
Television / Short Form - Single
Annual ID:
OS_FI18059M
Award:
2018 Film Merit Award
Agency:
lg2 / Quebec City
Client:
La Societe de l'assurance automobile du Quebec
Title:
Razor
Category:
Television / Short Form - Single
Annual ID:
OS_FI18060M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses Her Voice: Rebel
Category:
Television / Short Form - Single
Annual ID:
OS_FI18061M
Award:
2018 Film Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Annual ID:
OS_FI18062M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Annual ID:
OS_FI18063M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18064M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans - Tap
Category:
Television / Short Form - Single
Annual ID:
OS_FI18065M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Television / Short Form - Single
Annual ID:
OS_FI18066M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18067M
Award:
2018 Film Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
It's Not Surprising - Bulldogs
Category:
Television / Short Form - Single
Annual ID:
OS_FI18068M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Annual ID:
OS_FI18069M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Annual ID:
OS_FI18070M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Annual ID:
OS_FI18071M